Halloween is over. Yes, the calendar called it Monday night (or Tuesday morning, if you prefer).
And that means it’s time to turn our attention to the next major shopping eventholiday. No, not Thanksgiving. Many retailers have announced they’ll be closed on Thanksgiving again this year–and huzzah for that small bit of sanity. No, I’m talking about [insert ominous chord here] Black Friday.
More intriguing than the Turkey Day closings are the announced opening times for Black Friday. So far, per blackfriday.com, very few national retailers are planning to open in the middle of the night. The most common opening time so far looks to be 6:00; Big Lots, Home Depot, and Jo-Ann are among those who’ve picked that time. Nearly as many stores are going with “regular hours”: Walgreens, Marshalls, and Half Price Books, for example. Only one major retailer–JCPenney–has announced an earlier opening, and that’s 5:00.
Granted, there are still plenty of announcements to be made (or non-announcements to be leaked). But so far, at least, it’s looking like significant numbers of retail employees will get to spend Turkey Thursday with their families, and still get a good night’s sleep before reporting for work Friday.
That’s the good news.
The bad news is that, according to RetailMeNot, more than half the U.S. population is looking forward to observing Black Friday in the traditional in-store fashion. That said, however, the self-evidently biased survey doesn’t say anything about whether the public is clamoring for middle-of-the-night openings. That doesn’t have to be part of the equation, right?
I say not. I’ve got no problem with deeply discounted loss leaders to drag spenders into stores. No issues with people paying more than they can afford when they miss out on the doorbusters–after all, they can always return the goods the next day for a refund; retailers expect that and budget for it. And I’m already on record as being willing to allow monthlong sales.
But the quid pro quo here has to be an end to making employees arrive at work at dark o’clock and forcing them to wade through crowds of would-be shoppers who’ve been lined up since even darker o’clock.
If a few weirdos want to line up at midnight, let ’em. But don’t open the doors until your regular Friday opening time. Let everyone else sleep in. Remember: a happy, well-rested customer is one who doesn’t block the registers while they fumble around writing a check, screaming at a clerk because they couldn’t find the gizmo they wanted, or* corralling the store manager to complain about “that kind” being allowed to shop in the same store as “decent people”**.
* Or, goddess and gods help us all, “and”, not “or”.
** Based on current headlines, I figure it’s inevitable we’ll get at least one mass shooting at a store predominantly patronized by non-whites and/or non-Christians.
Let’s not aid and abet. Sleeping later won’t change anyone’s mind about their fellow Americans, but it might just help them suppress the impulse to “do something about them“.