Arms Race

We’ve been hearing a lot about the non-medical fallout of the COVID-19 epidemic: the increasing polarization of politics*, burnout among medical professionals, children falling behind on their schooling, and so on. There’s one impact, however, that I haven’t seen noted in the press yet.

* Though, to be fair to the virus, that one was already well in progress before 2020; COVID-19 is just an excuse.

Noise pollution.

Those of us in mask-wearing parts of the country are being subjected to more and more noise. And we should have seen (heard?) it coming.

Masks do muffle speech and nobody wants to try to carry on a conversation with pen and paper. Heck, only a rare few of us carry notebooks these days, and it seems like even fewer still remember how to write*. I suppose in some situations, we could use our phones. But do you want to give a stranger your phone number just so you can text your dinner order? Think that hot guy at the other end of the bar can be trusted not to abuse your number if you don’t fall for his pickup line–or even if you do? And the whole point of meeting your sweetie in person is so you can whisper sweet nothings in their ear; you might as well skip the dinner date if you’re just going to chat at each other across the table.

* I’ll skip the rant about schools no longer teaching cursive, much less penmanship in general.

So instead, we’re all speaking louder.

Problem solved, right? Not so much.

Business owners are wedded to the notion that background music improves sales.

There’s a reason it’s called “background” music: you’re not supposed to listen to it; it’s just supposed to affect you at a subliminal level. It makes you shop faster, not think about whether you can afford something, but just buy it and move on. Or eat faster, so the restaurant can turn the table over that much sooner.

But if you can’t hear it at all, it can’t have its supposed effect. And so, with everyone tightening their diaphragms and projecting their voices, stores and restaurants are compensating by turning up the music.

Which, of course, makes it harder for the customers to be understood, so they speak even louder. Vicious circle. Arms race–make that “ears race”.

Even here in the masks-mandatory Bay Area, we’re not quite up to volume levels traditionally associated with rock concerts and airports. Not yet, anyway. But hearing can be damaged by sustained noise at lower volumes.

Speaking louder gets to be a habit. I’m hearing that in my own life. At home and mask-free, I’m still talking louder than I used to, unless I make a conscious effort not to.

So I don’t think sound levels are going to drop quickly even once COVID-19 is beaten*. You might want to pick up a pair of noise-canceling headphones for daily wear over the next couple of years.

* Make that “beaten”. It’s not going to go away completely. The best we can hope for is to reduce it to the level of the flu. Get your annual flu shot (and, by the way, it’s that time of year–go get yours today!) and a COVID shot; we may even wind up combining them into a single dose.

And it just might be that now is the right time to be buying stock in companies that make hearing aids.

Quietly Bad

One bit of tech news that hasn’t gotten as much attention as I expected is Bose’s announcement that they’ve come up with noise reduction technology for cars.

They’re not making the cars quieter. They’re reducing the amount of road noise inside the car. Yes, like noise-canceling headphones, only for an entire vehicle instead of one person’s ears.

This is, IMNSHO, a bad idea.

Maybe not as bad as electronic license plates or the no-pitch intentional walk. Not quite.

Look, I don’t fly without my headphones. They work brilliantly at filtering out continuous sounds–like the plane’s engines–and not quite as well on repetitious sounds–like the crying baby in the seat behind me. But you know who doesn’t wear noise-canceling headphones on a plane? The flight attendants and the flight deck crew. In other words, the people who are responsible for the safety and comfort of the passengers.

Because the technology isn’t perfect. It also partially eliminates conversation. It glitches occasionally, allowing the background noise to leak through. Those glitches are distracting, and the unintended reduction of non-continuous sounds is a potential safety concern.

Consider how this would apply in your car.

Will Bose’s technology filter or reduce the siren of the police car behind you? Will it make your navigator–human or GPS–quieter? Will it be smart enough to know that droning noise is your favorite bagpipe CD, or will it filter out part of your music? Except, of course, for the occasional glitch where it cuts out and lets through a sudden burst of B flat.

All that aside, even if the technology was perfect, reducing only road noise, without hiccups or glitches, it’s still a bad idea.

Road noise is one of the signals a driver uses to keep tabs on the state of the car and the road. The pitch is part of the feedback system that lets you hold a constant speed on the freeway (traffic permitting, of course). Sudden changes in the sound signal a change in the road surface, alerting you to the possibility of potholes or eroded asphalt.
Do we really want to increase driver distractions and decrease their awareness of what’s going on outside their cars?

Apparently we do. Bose’s announcement says the technology “is planned to be in production models by the end of 2021.” Given the lead time involved in automotive design, that means contracts have been signed and engineers are hard at work now.

I’d offer congratulations to Bose, but they probably wouldn’t hear me.