Microsoft Hardware 2018

With Apple’s 2018 hardware announcements behind us, most of the tech industry’s attention has turned to October 9, when Google is scheduled to announce their own new goodies. Meanwhile, Microsoft almost escaped notice with their release party.

That’s at least partly because what they announced is, well, let’s say “underwhelming”.

The October Windows 10 release will officially start rolling out on Tuesday–though you can get it now by doing a manual check for updates. But why would you want to? The big feature is a cloud-based copy/paste function so you can copy files and data from one Windows machine to another. Which sounds nice, but how much value is it going to add over Microsoft’s existing cloud service, OneDrive? Then there are also enhancements to the Timeline feature that syncs app history across devices. It’s nice that Microsoft is opening the functionality up to non-Microsoft browsers, but–aside from the fact that Firefox and Chrome already have history syncing. Are there enough people who want to sync browser tabs between, say Edge at work and Firefox at home, to make this worth Microsoft’s time and energy?

Then there’s the big enhancement to the “Your Phone” app. Controlling your phone from the desktop sounds useful. But that’s a future feature. All the app offers now is syncing photos and sending and receiving text messages. If you have an Android phone; iOS is also a future feature.

Nor are their hardware announcements any more exciting.

The biggest plus most commentators can find for the Surface Laptop and Surface Pro updates is that they now comes in black. The speed and capacity updates are minimal, and Microsoft’s continuing refusal to adopt USB-C is baffling and vexing.

The hardware upgrades in the new Surface Studio 2 are somewhat more impressive, but despite the Studio’s cool form factor, it hasn’t taken the world by storm. It’s very much a niche product, aimed at digital artists, and the improved graphics and faster hard drive won’t change that.

Oh, yes. Microsoft also announced a pair of noise-canceling headphones. The specs look nice, and I like the idea of user-controlled noise reduction. But Microsoft is a late entrant into the headphone space, and I don’t think these phones offer enough to make a serious dent.

Bottom line: if you want cool new toys, hang loose and see what Google has for you next week. Sure, most of it has leaked already, but the odds are good there will be at least one surprise.