I recently stumbled across a website that purports to show last years 100 most popular searches on Bing.
According to ahrefs.com, the top five searches are “google”, “youtube”, “facebook”, “gmail”, and “amazon”*.
* I am, by the way, using the worldwide search numbers. The order of the results changes a little if you limit the searches to the U.S., but not enough to invalidate any conclusions we might draw.
My first reaction was to laugh. Bing, as is well known, is owned by Microsoft; that people are using Microsoft’s search engine to find Google–or any other search engine–is ironically delicious.
There’s a nagging question here. Are people really searching for Google? Or are they just too lazy to type “.com”? I can kind of understand that: we’re an increasingly mouse-or-tap-oriented society. If you’re in the habit of using your computer’s touchscreen or trackpad, omitting the “.com” saves you four keystrokes and only costs you one tap.
Still, with that much love for Google, wouldn’t you think more people would be setting bookmarks for the Big G? That would reduce it to two taps with no typing. Better yet, setting Google as the browser’s home page would cut the effort to zero (beyond opening the browser, of course).
That would, however, imply people actually know how to use their software. Given that the tenth most popular search on Bing is “bing”, that may be overly optimistic.
The picture is, if anything, even worse on Google. Would you believe that “google” is the fourth most popular search on Google (again, according to ahrefs.com)*. “youtube” and “gmail” (both Google properties) are Numbers One and Five, respectively, despite the fact that both are no more than two clicks away* once you make it to Google.
* There’s a link directly to Gmail at the top of the Google search page, and to get to YouTube all you have to do is click the square made up of nine dots, then click YouTube.
Perhaps the only good news here is that “bing” didn’t make the Top 100 on Google. Though I suppose that’s really only good news for Google: if people actually wanted to use Bing, the evidence suggests they’d be searching for it on Google. Poor Microsoft.
Don’t think I’m making fun of people who don’t know how to use their computers. Okay, maybe I am a bit. But really, I’m pointing an accusatory finger at Microsoft and Google (as well as Mozilla, Apple, Vivaldi, Brave, and all the other browser makers out there.)
In the course of making the Web both indispensable and synonymous with “the Internet”, the companies that enable the technology have forgotten that software is like a language: nobody is born knowing how to speak “World Wide Web”; it has to be learned. And instead of teaching it, they’ve found ways to make learning unnecessary.
Today’s web browsers and search engines are the equivalent of a restaurant menu with no text, just pictures of the dishes on order. Point to what you want and it’ll be served on a tray.
And you won’t even get fries with that.