Hey, remember last season, when I said I hoped the Mariners would be better on the field than in their commercials? Oy.
If the same thing happens this year, the Ms are going to give the Orioles some competition for the title of Most Painful Team to Watch.
At least there are only four this year. If you’re feeling brave enough, you can watch them here. Or you can just read on and let me save you the effort.
Let’s start with the worst and save the–well, not the best, but the least bad–for last.
The only question about “Hanimal Fanimal” is whether it’s the bottom of the barrel or the leaky septic tank under the barrel. A couple of seconds of Mitch Haniger in actual game footage bookends this paen to clueless bandwagon fandom. Unfortunately, all the joy of the spectacular catch is sucked away by the relentless idiocy of the spokesperson for the folks sitting in the bleachers. If he’s the sort of person the Mariners’ front office want to attract to games, I’m glad I’ll be watching on TV. Maybe there’s supposed to be an unspoken message here–that Mitch is too nice a guy to shove the moron away and get back to the game. But if so, it’s as poorly thought out as the rest of the ad. Leo Durocher may not have said “Nice guys finish last,” but there’s some truth to the sentiment. At the very least, the game comes first.
“Moving Target” isn’t bad. It’s just cliched, repetitive, and forgettable. Okay, Mallex Smith is fast. We get it. Couldn’t you find some way to show that without falling back on the quick cut? And there’s poor Kyle Seager forced into being the deadpan straight man again, just like in last year’s “Flip”. At least this year, he’s not clueless. But can’t somebody give him a decent punchline?
Next is “SpeeDee”. It’s cliched and forgettable, but at least it’s not repetitive. Okay, Dee Gordon is fast. We get it. Yeah, they really went with “he’s fast” in half of the commercials this year. I rank this one slightly ahead of “Moving Target” only because of the parachute. Having it pop open before Dee crosses the
finish lineplate is the only real spark of creativity in either of the “fast” commercials. I’ll admit, that got a small chuckle out of me.
Finally–and not a moment too soon–we’ve got “Arts & Crafty”. Props for a decent pun and for giving Felix a decent punchline. The moving stadium roof makes me laugh, even on repeated viewings–I love the implication that Yusei Kikuchi knows the King is about to rain on his hard work. Unfortunately, the “It’s crafty” line just doesn’t quite work, leaving the ad about two-thirds of a joke short of brilliance. “Craft” does have additional meanings that could have been worked in to send the bit in a whole different direction. “It’s not just craft, it’s witchcraft.” Eh, maybe not. Have the stadium transform into a boat, thus alluding to both watercraft and Mariners. Better. Not perfect, but better. Seriously, with months to think about it, this commercial could have been fixed.
Call the tally a triple, a sacrifice bunt, a weak pop-up, and a three pitch, no swing strikeout. In the right order, that’s one run anyway.
May this be the year the Ms play betters the standard set by their commercials. Because if it’s not, this will be a long season–and not in the good way.