Oh, For Cryin’ Out Loud

I give up. Apple has officially torn my new product appreciation muscles.

This is, if I’ve counted correctly, the fifty-seventh product release announcement this year, and it’s still only October.

At this point, I just can’t get excited about them.

What’s new? I’m so glad you asked.

There’s an M2-based iPad Pro. Faster than the ancient M1-based devices, of course. And it can detect that you’re about to touch the screen with an Apple Pencil, allowing it to show appropriate previews: location and color if you’re in a drawing application, links if you’re using Safari, and so on.

Hey, a whole new plain old iPad iPad. Smaller bezels, TouchID on the power button, USB-C, and an A14 Bionic chip–yes, two generations behind the iPhone 14 Pro and Pro Max, and one generation behind every other non-M device Apple makes. Even the iPad Mini has a newer chip than this new iPad. But that’s okay, because Apple has only raised the price by about $150 over last year’s model. But, hey, if you can’t go on without a canary yellow iPad in your life, this is the only model that can keep you happy.

And finally, there’s a new Apple TV. Two, actually. They’re both running the A15 Bionic–yes, I was serious when I said everything Apple makes has a newer CPU than the new iPad–and both go up to 4K with support for HDR10+ and Dolby Vision*. The only significant difference for 95% of the user base is that the one with 64GB of storage is Wi-Fi only, while the one with 128GB has Wi-Fi and Ethernet. Which raises the question of why Apple is bothering with two model, especially since the price difference is a mere $20.

* If that string of letters and numbers is complete nonsense to you, just take it as “a bunch of video improvements that people have been clamoring for.

In short, and as usual, Apple’s message is “Bigger, stronger, faster” with an asterisk for the poor, neglected regular iPad. Hardly seems worth the effort of putting out a press release, doesn’t it?

SAST 06

I need to close out a few open issues from recent blog posts, so it’s time for a Short Attention Span Theater.

A couple of weeks ago, I wrote about a poor QA/good customer service issue I had with the Project Fi Travel Trolley.

I’m pleased to report that Swyft customer support came through with the promised travel socks. And they’re just as silly as we had hoped.

Let’s be clear: these aren’t the full height compression socks designed to prevent Deep Vein Thrombosis. These are ankle socks. But they have little rubberized bumps on the underside to prevent slippage when you take your shoes off to go through the TSA’s scanners. If you follow the often-quoted advice to take off your shoes on the plane and walk up and down the aisle a couple of times during the flight, they should be fine for that. They even seem rugged enough to wear to bed so you can stagger into the bathroom in the middle of the night without having to hunt for slippers.

Most importantly, though, they’re black, they’re fuzzy–kind of snuggly, in fact–and they’ve got a Project Fi logo on the side. Amusing. And I intend to wear them next time I fly.

And I will test the Travel Trolley again.

Moving on.

Last Thursday, I mused a little about the Mariners’ attempt to get above .500 for the first time this year.

Not only did they win Thursday night behind rookie Andrew Moore, but they also won Friday behind veteran Felix Hernandez.

Friday, they also sent Moore back to the minors. Weird game, baseball.

No, it wasn’t because they were displeased with his performance. Whoever made up the schedule decided the Ms needed two days off this week. Never mind that the All-Star Break is less than two weeks away and will bring almost everyone in the league a four-day holiday.

But with both Monday and Thursday off, the Ms didn’t really need five starting pitchers, so Moore went down to AAA. Chances are he’ll be back with the Mariners sooner rather than later.

But I digress. After that victory Friday the Ms were two games over .500. Celebrations ensued.

Saturday and Sunday, they lost to Houston, the team with the best record in baseball. Tuesday and Wednesday, they lost to Philadelphia, the team with the worst record in baseball.

Just like that, they’re back in familiar territory, two games short of respectability.

But that’s the Mariners for you. Ever since Houston came over from the National League, the Mariners have had trouble beating them. And losses breed.

Even with the losses, though, the Mariners are still only three games out of the Wild Card. Of course, the are eight other teams at three games out or less, so it’s a bit of an uphill climb.

Based on their performance so far this season, I expect the Mariners to bounce around .500 for the next few weeks, until they go to Houston July 17. That’ll put them in a short decline. They’ll recover and get back to .500 or a bit more in August, make a serious run at the Wild Card–and then go into a nose dive when the Astros come to Seattle September 4.

Because Mariners.

Moving on.

Apple is promoting the new iPad Pro it introduced earlier this month. The commercials are in heavy rotation during baseball games.

That’s expected. What isn’t is how stereotyped the ads are. The emo girl who hates everything. The power addict who literally explodes with pleasure. The ghost of a dead laptop.

Really, Apple? If you can’t give us a revolutionary computer–and let’s face it, the iPad Pro may be a heck of a good computer, but it’s neither years ahead of the competition nor unique–can’t you at least give us a revolutionary ad or two? One that doesn’t rely on the same easy compartmentalization we’ve seen in the media for far too long?