Can somebody explain why curling is suddenly hot? It’s trending on Google, I’ve seen multiple excited blog and Twitter posts, and its even getting some primetime TV placement.
But nobody seems to be talking about why there’s so much excitement.
Don’t get me wrong. This is not a hit piece or a “How can you enjoy that boring sport” piece. I’ve seen far too many of the latter aimed at baseball to ever go there myself.
Serious inquiry. Of all the sports in the Winter Olympics, why is curling getting so much of the love? It’s just my perception–I don’t have numbers to back it up, but by comparison with previous Olympics, interest in figure skating, skiing, and luge seem down, while I’ve already seen more talk about curling than in any other two complete Winter Games.
I suppose I’m not really asking any aficionados for an explanation. You’re part of the baseline of interest, not the current peak.
Maybe it’s because curling is a deceptively simple sport. One of those “easy to learn, difficult to master” things. Are people looking for something simple to understand in reaction to the increasingly baffling actions of our elected officials, who daily seem to become less inclined to act in their own best interests, much less those who elected them?
Perhaps the World Curling Association is running an astroturfing campaign. Will that be the next scandal to rock the international sports scene? Or is some other national or international sport group trying to raise curling’s profile to distract the public’s attention from their own problems–there’s certainly no shortage of candidates if your taste for conspiracy theories leans in that direction.
Is it just curling’s turn in the spotlight? A few months from now, will all the come-latelies be saying “Curling? Oh, yeah, I remember that. Does anyone still play it?”
Still, I’m no more immune to curling’s allure than anyone else. Whatever the reason for its current popularity, you can find me on the bandwagon.