I gotta say I’m underwhelmed by what I’m hearing from Apple. Unlike previous WWDCs, this year’s seems to be totally focused on software. Which, yes, needs to be updated and improved. But it sounds like what we’re going to be seeing from Apple is a bunch of minor evolutions with no revolutions in sight.
iOS 15 is bringing us such goodies as using audio positioning to make it sound like people’s voices are coming from where they’re shown on the screen in FaceTime and automatic filtering of ambient noise. Links to FaceTime calls that can be emailed or added to calendars are handy, but hardly the sort of thing to make someone run out to buy an iPhone. Some of the tweaks to Notifications sound handy–scheduling certain kinds of notifications so you’re not bothered with them when you’re focused on something else, for example. But again, would that be enough to encourage you to buy an iPhone if you were on the fence? I’ll admit “live text” sound sweet. Being able to select text in a picture, even one that’s part of a web page, so it could be copied, pasted, and even clicked if it’s a link is a really helpful tweak. But again, not the stuff of which dreams are made.
Then there are the enhancements to the Apple Wallet app. Sorry, but I have no interest at all in putting my work badge, hotel keys, or driver’s license on my phone. Privacy implications aside–and there are plenty of those–the practical issues are disturbing. Getting locked out of my room because my phone ran out of juice on the conference floor is bad enough. But fumbling with my phone if I get pulled over for speeding? Sounds like a good way to get shot–and I’m not even Black.
Then there’s iPadOS. It’s getting widget support like what iPhones got in iOS 14. Hurray? Oh, wait, they can be bigger and show more information, since the iPad screen is larger. The UI improvements to multitasking are nice, I suppose, but for the most part they’re adding new ways to do the same things. Granted, keyboard support is useful–necessary, even, with the way Apple is pushing keyboards for iPads–but again, not revolutionary.
Speaking as a former software tester, I’m dubious about the ability to build apps on an iPad. Agreed, a nice learning tool. But the ability to submit apps directly from the iPad to the App Store? Apple better exercise some editorial control, or we’re going to be buried under a flood of redundant MyFirstApp apps.
There is one area where I’m totally in favor of Apple’s moves in iPadOS 15, and that’s with the privacy enhancements. Blocking your IP address and location from websites is a plus. One that should have happened years ago, IMNSHO, but it’s here now, and I hope Google follows suit. Private Relay sounds like it’s stealing a trick from the anonymous Tor browser. Slick. Good for Apple.
Moving on to watchOS. Pardon me. Let’s skip that. I find Apple’s continuing fascination with the Breathe app and its progeny disturbing enough that I tuned out that whole section of the presentation.
As for the ability to let you unlock the door to your house by tapping your phone or watch… Uh, let’s just say I’m sure it’s more secure than any of the standalone Bluetooth locks out there. But that doesn’t mean its secure. Too much room for error here–I’ve double-tapped icons accidentally, turning something on and then immediately back off, way too many times to want to literally make them the keys to my castle.
And, of course, Apple is introducing a new version of MacOS. What comes after Catalina and Big Sur? Monterey, of course. All the whiz-bang feature updates from iOS and iPadOS seem to be making their way to the desktop as well. No surprise there. A few other little tweaks. You’ve been able to use your iPad as a second monitor for your Mac for a while. Now you’ll be able to move your cursor from one to another and drag and drop files seamlessly. Really making the iPad (or a second Mac!) work like a second monitor. That’s cool. And if you’re already in the Apple ecosystem, I can see it being a way to persuade you to expand your hardware portfolio.
I’m going to skip the developer-oriented updates. Most of you won’t care, and those of you who will have probably already seen all of them. I could snark a bit about them, but really, some targets are too easy. (App Store, I’m looking at you.)
Bottom line, the new OSes–coming to public beta next month for a Fall release–will make existing Apple users’ lives easier in small ways, but by themselves, they’re not going to sell hardware. And there’s no word from Apple when they’ll be announcing new hardware.