So, yeah, Google I/O again. Are you as thrilled as I am? You’re not? But they’ve announced such exciting things!
Well, OK, when you come right down to it, they really only announced one thing: Google’s focus is changing from “Mobile first to AI first”. And let’s be honest here: that’s pretty much what they said last year, too.
But what does AI first look like?
For starters, Gmail will start doing “Smart Reply”. This is the same idea as in last year’s Allo text messaging app: pre-written, context-sensitive messages. I haven’t used Allo–anyone want to comment on whether the smart replies are any more accurate than the word suggestions when you’re typing?
Potentially more exciting is their application of image recognition technology. Their example is being able to take a picture of a flower and have your phone tell you what kind it is and whether it’s going to trigger your hay fever. Since I’m sitting here sniffling despite massive doses of anti-histamines, I have to admit that actually sounds like a good use of technology. Presumably over time, the tech will learn about non-botanical parts of the world.
Yes, I’m kidding. It can also recognize restaurants and show Yelp reviews. That’s nice, but not nearly as useful. Ooh, and it can translate signs. (Their demo showed Japanese-to-English translation. I want to know if it can handle Corporate-to-English.) If there are dates on the sign–for example, an ad for a concert–it can add the event to your calendar. It can even ask if you want it to buy tickets.
Basically, it’s playing catchup with Alexa–including adding third-party programmable actions and voice calling–with a few little steps ahead of Amazon.
Case in point: Google Assistant, the brains behind “OK, Google” is getting more smarts and the ability to hold a typed conversation. So you’ll get a running record of your interaction, so when you realize you’ve been following one association after another, you can scroll back and check the answer to your original question. Could be handy, especially if you get stuck on TV Tropes.
AI first also means Google Photos is getting added smarts, starting with something Google calls “Suggested sharing”. Yup. It’ll nag you to share your photos with the people in them. 95% of the pictures I take seem to be of the cats. Is it going to create Google accounts for them so I can share the photos? Or do they already have accounts?
More seriously, if Google knows who the people are, but they’re not in my address book, will it still urge me to share the photos? Sounds like that’s an invasion of privacy just waiting to happen.
Android O (no name announced yet, naturally. They’ll undoubtedly wait until release time for that) is getting the usual slew of features and tweaks. Picture-in-picture, notifications on Home screen icons, improved copy/paste. That last will not only let you select an entire address with a single tap, but offer to show it in Maps. I’d rather it offered to add it to my contacts for future reference, but maybe that’s just me.
Google also made a point of stressing that all of these new “AI first” features happen on your device, without any communication back to Google. That’s actually reassuring. I’m sure the results are reported back–your phone will tell Google you were checking on the hay fever potential of that weird flower that appeared in your back yard, but at least the actual picture won’t wind up in Google’s archives waiting for a hacker to drop by.
There’s also going to be an Android O lite. Called Android Go, it’ll be stripped down to work on cheap phones with limited memory. I wonder if that means they’ll start offering it for popular but abandoned devices that can’t handle recent Android versions. Nexus 7, anyone? Nexus 9, for that matter?
Yes, the rumors are true: Google is working with third-parties to launch a VR headset that doesn’t need a separate phone. Hey, anyone remember how big 3D was a few years ago? How long before VR is as critical to the entertainment experience as 3D?
And one last move.
Ever used Google to find out what movies are playing nearby? Soon you’ll be able to use it to find out what jobs are available nearby. Searching by title, date, and commute time. Why do I think the popularity of that last filter is going to be very strongly geographically linked?
Honestly, I’m not seeing anything here that gives me a major “gosh-wow” feeling. Some interesting possibilities and appeals to niche markets, yes, but most of what they’ve announced are obvious extensions of last year’s announcements. We can give them points for consistency, I suppose.