There’s Always One

As Thanksgiving approaches, the neighborhood gang is out in force.

They do it every year; a kind of ongoing, silent (usually) demonstration of solidarity with their domesticated brethren.
02-1

Not everyone is with the program, though. Did you notice Tom? Here’s a better look as they continued down the street.
02-2

Yeah, up there at the top of the picture. There’s always one guy who goes his own way.

Maybe Tom is in a world of his own. Maybe he figures he’s got enough problems of his own, staying out of the jaws of the local coyotes; who cares what happens to a bunch of domestic turkeys he’s never met? Or maybe he’s a Wild Supremacist, actively promoting the elimination of lesser sub-species.

Regardless of his motivations, he does eventually join back up with the rest of the gang.
02-3

At which point, of course, they all give him the ol’ hairy eyeball and break the silence of the march. As best I can tell–I’ve forgotten most of the Turkeyish I learned in school–the commentary boils down to something like, “Geez, Tom, you are such an effin’ turkey!”

To which Tom, of course, replies maturely, “Takes one to know one, guys.”

Duck!

Who knew?

Well, not me, for one.

I’ve got fond memories of Arby’s restaurants. When I was a kid, their roast beef sandwich was (arguably) the healthiest fast food main dish going.

And, in the era Before Spices–yes, youngsters, this was in the days before mainstream America had even heard of Thai food–their Horsey Sauce was an amazing alternative to ketchup and mustard.

To this day, horseradish is my preferred condiment on roast beef sandwiches, and I have to wonder how much Arby’s influenced my tastes.

But it’s been at least twenty years since I last ate at Arby’s. It’s not a matter of changing tastes or disdain. Fast food is all about convenience, and when the closest outlet is more than twenty minutes away even without traffic, well, you explore other convenience options.

Lately, though, the chain has started advertising more heavily–I’ve been seeing at least a couple of commercials during each MLB playoff game, for example–and pushing the heretical idea that they sell other things than roast beef sandwiches.

What I completely missed is that they’ve been intermittently wildly experimental. According to Thrillist, in recent years they’ve tried limited runs of deep-fried turkey, lamb, elk, and venison.

Not at all what I’d have expected from any fast food restaurant, much less one so iconically linked to cow meat.

And Arby’s latest experiment–aimed, as many of their limited runs have been, at their fanbase in parts of the country where hunting is popular–is a seared duck breast sandwich. With smoked cherry sauce. Arby’s.

I’d love to try it. Admittedly, not enough to drive to the nearest of the sixteen stores that will carry it*, but enough that I did go so far as to look up directions.

* Chico, California, a mere 144 miles away, according to Google.

It bothers me a bit that they’re partnering with Ducks Unlimited on this promotion. Given Arby’s primary markets, it’s a reasonable pairing, but personally, I’d prefer not to support DU.

So, yeah, another argument against popping up the road to Chico on Saturday.

I’ll note here that despite its Midwest, red state core constituency, the chain’s political contributions are moderately balanced: per Ethical Purchasing, Arby’s falls into the “yellow” category. Other yellows include McDonald’s, Jet Blue, Whole Foods, and Dow Chemical. Make of that what you will.

No great insight to close out this post, I’m afraid. Just a reminder that things change, even fast food restaurants.

Pie

Google startled the tech world yesterday by releasing Android P. Many techies were unprepared for the news, not expecting the release to happen until the twentieth.

Naturally, the surprise didn’t stop anybody from playing the name game. Now that we know Android P, aka Android 9, is officially named “Pie,” the just-released OS is ancient history, and everyone is speculating about the name of next year’s release.

Let’s face it, there just aren’t a whole lot of foods beginning with “Q”–and most of those aren’t sweets by any stretch of the imagination. Quesadilla? Quiche? Quinoa? Goddess preserve us. Pun intended, because the most likely choice I’ve been able to come up with is Quince, which is frequently found (to the extent you can call it “frequent”) in jams, jellies, and preserves.

But you know, there is a dark horse candidate.

Quisp Cereal
(Image copyright Quaker Oats.)

It’s a sweet. No more so than any other sugared cereal, I suppose, but yeah, there’s a lot of sugar in those boxes. It wouldn’t be the first time Google has done a corporate tie-in for an Android release. And really, wouldn’t Android’s robot mascot look great with a propeller mounted on its head?

Android Robot
(Android Robot owned by Google, naturally.)

Come on, Google, make it happen.

If you think I’m pulling that idea out of my rear end, you’re partly right. But there is a possibility that Google is prepping us for a bit of MTV-generation nostalgia.

Consider: Why did they choose yesterday, August 6, to make the Android Pie release? 8/6 is hardly a date of significance to pie. But it starts to make more sense when you consider that news reports citing Google’s announcement started appearing around 9:00 (US PDT).

I can’t find the actual press announcement from Google, but… Allow reporters a bit of time to pull up their stories and add last-minute details. That would imply the release came out around 8:00. Might it have been 7:53:09? Just saying.
Counter-arguments that yesterday was three months after Google I/O will be cheerfully ignored. Secret conspiracies are much more fun. And besides, why do you think they chose the date they did for I/O?

Joking aside, there aren’t a whole lot of surprises in the release. Google revealed most of their plans at I/O back in May. And, of course, developers and the incurably brave have been using the public betas for the past three months.

Perhaps the biggest surprises are those of omission. Two big pieces of planned functionality–“Slices,” which will allow apps to export content to other apps and the “Digital Wellbeing” initiative, a set of features designed to make you put down your phone and interact with humans–aren’t included. Google says they’ll both be released “later” this year.

That’s a little disappointing. I was looking forward to seeing Digital Wellbeing in action; some of the announced bits of it sounded useful.

I guess I can spend the intervening time getting the hang of the new navigation. The changes to the Back button should be simple enough–either it’s there or it isn’t–but when it is, it should work more or less as it has in the past.

Doing away with the “Recent Apps” button will be tougher. I use that one a lot. Sure, I’ll eventually retrain my muscle memory to swipe up from the “Home” button and to swipe left/right through the apps instead of up/down. But the whole thing smacks of change for the sake of change.

Unless, of course, Android Quisp is going to introduce some startling new functionality behind a button located where “Recent Apps” used to be. In that case, getting the button out of the way now, in order to give sluggards like me a whole year to reprogram their brains, is an excellent idea.

I’ll undoubtedly have further thoughts on Android Pie once I get my hands on it. I’m still waiting for it to show up on my shiny new Pixel 2 XL. You’d think Google was being cautious with the rollout. It’s not like Android ever has unexpected bugs, right?

Another Corporate Fail

Something a little lighter than Tuesday’s discussion of Google’s plans to build the first generation of our Robot Overlords this year.

Lighter, yes–though I fear no less depressing. Sorry about that. Stop back tomorrow for cat picture therapy if you need it.

Anyway, we’re going to add another item to our list* of bad reasons to make a change.

* Did you know we had a list? I didn’t until I sat down to write this post.

We’ve already got “Because we can,” “Because the schedule says it’s time,” and “Because we need to generate artificial excitement“. Now we can add “Because everyone else is”.

That’s right, it’s the Jumping Off a Bridge model of product development.

Look, I like Pop-Tarts–specifically, the frosted blueberry variety. I make no apologies for keeping a box around for the occasional weekend breakfast, and I’ll cheerfully ignore any comments expressing dismay over my pastriotic orientation.

Really, Kellogg came up with the perfect ratio of crispy to crumbly in the pastry, just the right amount of sweetness in the filling, and an unbeatable capper in that sweet, sweet sugar frosting. Even the multi-colored sprinkles, which I initially regarded with suspicion, turned out to add a nice bit of texture.

But somebody in Kellogg Sales’ Marketing Division looked at all the lovely cash Nabisco was raking in with its Oreo flavor variants, and decided to follow suit.

They couldn’t easily do wild flavor variants. For one thing, there are only so many colors they could dye the filling. For another, there are already plenty of Pop-Tart flavors.

So they fell back on Nabisco’s other trick. If “Double Stuf” could usher in a couple of generations of “innovation” in Oreos, why couldn’t it do the same for Pop-Tarts.

The result of that high-level brainstorming? A couple of months ago, my Frosted Blueberry Pop-Tarts package gained a new banner: “Now with MORE FROSTING!”

Uh-oh.

Of course I tried them. In fact, I’ve tried three boxes, made several months apart, just to be sure the flaws in the design weren’t just aberrations in a single batch. They’re not.

Yes, there is more frosting. In fairness, there’s not very much more. The additional frosting does not overwhelm the other components as I feared it would.

But, y’know, sugar is expensive. To keep the price of a box the same, something had to change. Kellogg executives were smart enough to realize that tampering with the traditional “two pastries to a pouch” packaging would be likely to cause massive consumer dissatisfaction and rioting in the streets.

They might have gotten away with reducing boxes from eight pastries to six or shrinking the size of each Pop-Tart, but that would have meant a box redesign and cost even more money.

So they decreased the amount of filling instead.

I can’t prove it. I don’t have any “Classic Pop-Tarts” handy to measure. But to my well-trained eye, it’s obvious. And, more importantly, it’s even clearer to my teeth. Less filling + same baking time = crisper pastry.

There’s more variation in texture than before the change, but even at its best, the pastry shell is crunchier than before; at its worst, they come off as more cracker than pie crust.

And, most importantly, Kellogg missed an important part of the “Double Stuf Lesson”. When Oreo introduced their “more sugar” treat, they made it optional. You could still buy regular Oreos. You still can, even if you have to hunt through the shelves to buy them.

You can’t buy regular Frosted Blueberry Pop-Tarts (or any of the other flavors that now have MORE FROSTING!)

I don’t expect a New Coke fiasco, with Kellogg recanting and offering the two products side by side. Pop-Tarts, for all their popularity aren’t an iconic American offering like Co’cola. The outcry is likely to be limited. Probably to this blog, to be honest.

But I won’t be buying any Pop-Tart with MORE FROSTING! Which means I won’t be buying any Pop-Tarts for my weekend breakfasts any more.

That’s undoubtedly better for my physical health. But is it better for my mental well-being?

Chili

I can’t believe I’ve never written about chili here. It’s a great cold-weather food, freezes well, has an infinite variety of recipes, and comes with an impossible-to-resolve debate. It’s hard to think of another food that matches it for taste, flexibility, and entertainment potential.

We’ve been making chili for about thirty years, and it’s a bit embarrassing to realize how little our recipe has changed. A definite case of “the more things change, the more they stay the same.”

It began as a fairly literal implementation of the one on the Carroll Shelby’s Chili Kit box. (Have I mentioned that we’re lazy cooks?) Over the years, we’ve tweaked it for even more laziness–but also more flavor.

Yes, it’s heavy on cans. There’s that lazy thing again. And also yes, it is a crockpot recipe. That’s not laziness, that’s convenience.

As for that debate? We’re firmly in the pro-bean camp. We’ll cheerfully eat bean-free chili, but if we make it ourselves, it’s gonna have beans. Sorry “real” Texans.

Ready? Great.

Ingredients

  • One bottle of dark beer. Please, not whatever’s cheap. Get something you might actually want to drink. Lately, we’ve been using Guinness. Apologies to any Irish readers who believe contact between stout and solid food is sacriledge.
  • One fifteen ounce can of kidney beans. Go for the low-sodium version. There’s quite enough salt coming in from other ingredients.
  • One fifteen ounce can of black beans. Again, low-sodium. Sure, you could use two cans of black or red beans, but why? They’re both tasty. Embrace the power of “and”.
  • One fifteen ounce can of crushed tomatoes. Just tomatoes. No peppers, no spices. If you can find a salt-free or low-sodium variety, even better.
  • One six ounce can of tomato paste. I’ve heard people claim this is a thickener. Nope. Just a flavor magnifier.
  • Optional but recommended: One onion, chopped. It adds flavor and a little bit of texture. A very little bit.
  • Three tablespoons (plus or minus one, depending on how much of a kick you want) of chili spice. Not mix. This, by the way, is where most of the salt is going to come in.
  • Optional but recommended: Additional spices to taste. Got an interesting barbeque rub? Toss in a tablespoon or so. We think highly of Penzeys’ “Arizona Dreaming”.
  • One pound of stew meat. Beef is good. So is lamb. We’ve never tried it with poultry, but if you do, go for chicken thighs or turkey. Chicken breasts don’t have enough flavor to bother with.
  • One pound of ground meat. Again, think beef or lamb. If your provider offers a “coarse” or “chili” grind, go for it–unless they pre-spice it or mix in peppers. Bell peppers in chili aren’t an abomination in the same way mayo on a burger is, but they take the flavor profile in the wrong direction.

Preparation

  1. Combine the beer, beans, tomatoes, and tomato paste in your crockpot.
  2. Add the spices and stir well.
  3. Toss in the onion if you’re using it.
  4. Stir in the meat. Many recipes recommend browning the meat first. We don’t usually, but if you do, add the fat and liquid that cooks off. You don’t want to lose that flavor. If you don’t brown the ground meat, don’t toss it in as a brick, crumble it.
  5. Cook on low until you’re ready to eat, at least six hours. If possible, stir it once about halfway.

Be aware this makes a very wet chili. One might even go so far as to call it a soup, rather than a stew. Rather than thickening the pot with masa as many recipes advise, we lazily suggest allowing diners to thicken their own portions to suit their tastes:

  • Crumble in a good handful of crackers–we recommend saltines or oyster crackers, but we’ve been known to use Ritz crackers.
  • Serve with a substantial bread, something with a thick crust and dense insides. Dip the bread to soak up chili juice, or drop in bite-sized pieces. Done right, the bread can take on a very dumpling-like texture.
  • Maggie swears by Parmesan cheese as a thickener. I’ll refrain from comment.

As I said above, this chili freezes well. It also keeps well in the fridge and reheats nicely in the oven. Have some for lunch while you watch a Spring Training game!

A Cold Truth

While I’m thinking of it–I just got back from the store–Saturday is Ice Cream for Breakfast Day.

As TFoAHK reminds us, this holiday is not a corporate invention. There’s no mascot, no gifts to wrap*, and you need not give a single cent to our corporate overlords**.

* Do not hang tubs of ice cream beside the fireplace unless you like cleaning up sticky messes.

** I’m too lazy to make my own, hence the aforementioned trip to the grocery store (Tillamook Mountain Huckleberry, if you’re curious). But don’t let my laziness prevent you from digging out the ol’ churn.

Even better, ICfB Day is an international celebration, not something confined to the United States, or even the North American continent. Nearly everybody loves ice cream, so observing the occasion can only bring us all closer together. Imagine how much calmer the country would be next week if Robert Mueller and Donald Trump shared a Saturday morning sundae.

Okay, maybe that’s a little optimistic. But it can’t make their relationship any worse–at least not as long as nobody hogs the hot fudge.

Anyway, before you start leaving me nasty notes about good nutrition in the comments, I’m well aware of the issue. And, to preempt the comments from the other side, I’m also aware that the much-touted “ice cream for breakfast” study has been roundly debunked. (If you missed it, the study supposedly showed that eating ice cream for breakfast improved alertness and mental performance. What it actually showed–if it was even performed; there’s some doubt about that–was that eating anything for breakfast wakes you up and helps you think. So don’t skip breakfast, but don’t feel obligated to eat ice cream. Except for Saturday.)

No, eating ice cream for breakfast isn’t the greatest thing you can do for your body. Not even in the top ten. But unless you’ve got an overriding medical issue that requires you to avoid ice cream under any circumstances, a scoop for breakfast once a year isn’t going to do you any significant damage.

Live it up. Give yourself a treat. Cone optional, because I’m too chill right now for an argument over cake versus sugar versus waffle.

Hot Cider

I had a lovely Christmas, thanks, and I hope yours was as pleasant as mine.

We slept late–one of the advantages of not having small children in the house–and waited until the caffeine was ready before we opened gifts. I’d like to be able to say we opened them slowly and with due appreciation, but…We’ve been bludgeoning adulthood into submission for enough years that we’re not about to go grown-up now.

We stayed in our jammies all day, talked to family on the phone, watched one of our favorite Christmas movies*, had a nice dinner, gave the Backyard Bunch gooshy fud instead of the usual Kitty Krunchiez, and largely ignored whatever’s was going on in the outside world.

* It’s got its flaws, but it’s also got some of the most quotable lines ever.

Oh, yeah. We also tried a new spiced cider recipe. Since it was wildly successful, I’ll pass along our modified version. For those of you stuck in colder realms, it’s the perfect drink to accompany watching someone else shovel snow.

Credit where credit is due: the original recipe comes from Christine Gallary at The Kitchn. We’ve merely tweaked it slightly and adjusted it for a smaller crockpot.

Hardware and Ingredients

  • A 3-quart slow cooker
  • A tea infuser, small cheesecloth bag, or other similar device for confining spices
  • 1/2 gallon of apple cider. Not the alcoholic stuff (much as we love that) and not the sparkling stuff either. If you can’t get cider, get juice–preferably unfiltered. The important thing is to check the ingredients. If there’s anything other than apple juice listed, put it back on the shelf.
  • 1 baseball-sized orange. Maybe a little bigger, but don’t get up into anything suitable for softball. And no, you can’t substitute a couple of those little clementines that are so popular this time of year. The ratio of flesh to peel and pith is all wrong. Cut it into quarter-inch slices and discard the ends and any other pieces that don’t have much flesh.
  • 3 cinnamon sticks.
  • 1/2 tablespoon of whole cloves
  • 1/4 to 1/2 teaspoon of whole peppercorns
  • A few pieces of crystallized ginger (yes, a very precise measurement), cut into half-inch squares.

Instructions

  1. Pour the cider into the crockpot. Hardest thing you’ll do all day.
  2. Toss in the ginger, orange, and cinnamon. Gently: don’t splash.
  3. Restrain the cloves and peppercorns into a single packet and drop it in.
  4. Put the lid on the cooker, set it on Low, and leave it alone for two hours.
  5. Stir. Make sure to shove the orange slices under the surface of the liquid. They’ll float back up, but it helps distribute the flavor if they’re damp on both surfaces.
  6. Leave it alone for another couple of hours.
  7. Ladle it into thick-walled mugs and enjoy.

Note: You will get bits of orange and ginger in your mug. Don’t sweat it, just drink around them. Or eat them. Your choice. Mopping up the spills after you try to pour the contents of a hot crockpot through a filter into another pot just isn’t worth the effort.

Proper Construction

It’s that time of year again–when zillions of people across the country are making a mess of their leftover turkey sandwiches. And that’s a real shame. The noble turkey should never be wasted on an inferior sandwich.

And it’s so unnecessary. We covered the making of a proper turkey sandwich four years ago.

To be fair, the blog had fewer readers then. So if you’re new here, check out that post and spread the word. As a bonus, you’ll get our mindlessly-easy recipe for turkey soup.

But that aside, there’s another sandwich-related problem plaguing America–a worse one, as it strikes at the very foundation of indigenous American cuisine.

As we noted four years ago, mayonnaise is the devil’s condiment. So why has it become the default on hamburgers*?

* Let’s not get into the argument about the ancestry of the burger. Sure, every meat-eating culture has a dish involving ground meat. It’s a great way to use up the leftovers. But the hamburger qua hamburger? American born and bread. (Sorry).

I blame Canada. No, seriously. Forty years ago, Canadians were the only people so lost to virtue as to put mayo on a burger. Today, everywhere in America, if you don’t say “NO MAYO, DAMN IT!” you’re going to get a thick, slimy layer of that white stuff on your burger.

Yeah, a thick layer. Even if I was prepared to accept mayo on the bun–which I’m not–it would have to be as a condiment, like the ketchup and/or mustard* it’s ostensibly replacing, not as an ingredient in its own right. But no, the default is a giant scoop of the evil stuff, outweighing the bun. Heck, I’ve occasionally gotten a burger where I’m fairly sure there’s more mayo than meat.

* You may be surprised to learn that a person of such definitive opinions won’t take a position on the ketchup/mustard debate. The reason is simple: my preference in the matter changes. Some days I want one, some the other, and sometimes both.

It’s a deplorable situation, folks, and it’s only made worse by the ever-increasing tendency for burgers to include lettuce.

I’m not talking about a big wad of shredded lettuce intended to make a fast food burger look as though it’s got some nutritional content. No, I’m talking about an allegedly legitimate food burger with a wad of iceberg big enough to have sunk the Titanic.

Does anybody think this is a good idea? Really. Serious question. Lettuce adds no taste. On a burger, it does two things, neither desirable. It bulks the burger up to the point where you can’t possibly open your mouth wide enough to eat it, and it delivers water straight to the bun, making it soggy.

Really, people, get with it. You want tomato on your burger? Go for it. Onion, raw or grilled? No problem.

But when it comes to lettuce, follow Nancy Reagan’s advice and Just Say No.

And that white, slimy stuff?

Hell No to Mayo!

SAST 09

With just a tiny bit of luck, this will be the last Short Attention Span Theater for a while. Barring unexpected events, Like Herding Cats will go out to the beta readers this week and I’ll be able to stop stripping my mental transmission by jumping back and forth among writing, re-writing, and copy-editing.

Which brings me to the first production on today’s program. I could use another beta reader. Now, before you immediately deluge me in requests, let me remind you what beta reading is and is not.

It is not an opportunity to read a book before anyone else. Well, okay, it is, but it’s also a requirement that you read the book critically. I’m not looking for “Hey, great book. I love it!” I want to know what doesn’t work. To that end, along with the book, beta readers get a laundry list of questions like, “Were all of the plot twists properly supported, or was there a point where somebody acted out of character in order to change the story’s direction?” and “Were there any jokes that just didn’t work for you?”

I don’t expect every reader to answer every question, but these are the things I need to know to make the book better, so the more you can answer–and especially, the more faults you find–the happier I’ll be. I want beta readers to find the problems, not agents and editors!

Still interested? There’s one more qualification: you must be familiar with modern urban fantasy, by which I mean you’ve read several works in the field which were published within the past five years. “Several” means “more than one, and by more than one author”.

If you’re still interested, drop me an email. Do NOT apply via a comment on the post, by Facebook Messenger, or by Twitter reply. Thank you.

Moving on.

And, speaking of jobs, I got a weird offer in email recently.

We bought our car from a dealership, and we take it in for maintenance every six months. They’ve got my email address because I like getting a reminder that it’s time for the next visit and because they send out occasional special offers. Yeah, imagine that, advertising done right: opt-in.

So then I got this latest note from them. “Join our team!” says the subject line. Uh-huh. Job listings. And not just sales positions. They’re looking for a mechanic and for a person to check cars in and out of the service department.

Apparently they consider recruiting to be a type of advertising. The email has their boilerplate at the bottom reminding me that I opted-in to receive occasional ads.

I find it slightly amusing, but also more than a trifle creepy. Imagine if the idea catches on. “Hey, I hope you liked the espresso you bought last week. How would you like to be a barista?” “Thanks for making your last credit card payment on time. Wanna join our team? We’ve got openings in the boiler room calling the deadbeats whose payments haven’t come in.”

There’s a place for everything–and that’s not the place for job postings.

Next time I take the car for maintenance, I’ll ask how many job applicants the email generated–and firmly request they remove my name from that list.

Moving on.

It appears our cats know there’s a place for everything. And once in a while, they take a vacation from playing “Gravity’s Little Helper” to put things in the right place.
14-cmf
We’ve taught them that fish comes in cans. So yes, that’s the current incarnation of Mr. Mousiefish, carefully place in a gooshy fud can–presumably so he can be eaten later.

Moving on.

14-psps
I can’t decide if this is so meta it’s hilarious or so clich√© it’s painful. Though I lean toward the latter.

Joe, ya shouldn’ta oughta done it.

Uh-Oh Again

Let’s start the week with a quick follow-up to an earlier post. Partly inspired by the Android Oreo discussion back in August, Jackie took a chance on “Mystery Oreos”.

I bow to her bravery. I’m a fairly adventurous eater, but I wouldn’t have dared try something even the manufacturer can’t–or won’t–identify.

She reports that they taste like Circus Peanut candies.

This is not a good thing. There’s a reason Circus Peanuts are a niche product, after all. (The niche seems to be “people who were traumatized by them as children feeding them to their kids”. Who says abuse isn’t a learned behavior?)

If anyone wants to take the rest of the package off Jackie’s hands, drop by her blog and leave her a note. Odds are, she’ll be happy to send them to you.

Does Nabisco really need to wander into the wilds this way? I think not. Granted, their parent corporation, Mondelez, cut about 9% of its workforce last year, but the layoffs weren’t because the company is in any trouble; according to the Chicago Tribune, they were part of ongoing cost-cutting measures.

And Oreos are doing just fine in the marketplace. According to Statista, Oreos are the top selling cookie in the U.S. after “Private Label”.

I’ll pause here to allow you to contemplate the nature of a “generic cookie”.

And no, that’s not a combined figure for the approximately ninety-eleven varieties of Oreo. That’s for Oreos, plain and simple. Note that the chart also has Oreo Double Stuff as a solid Number Four.

All those flavors? Window dressing and loss leader. Based on those sales figures, I can only assume that people are buying small packages of “Oreos Weird Flavr” and then following that with a big bag of “Oreos For Reals” to get rid of the taste of the officially-sanctioned imposter.

If so, a clever move on Nabisco’s part, but it can’t last. Sooner or later, they’re going to run out of vaguely plausible flavors, and we’re going to start seeing Sriracha Oreos, Bacon and Eggs Oreos*, and eventually Salmon and Toothpaste Oreos.

* All artificial flavors, so the cookies can remain kosher and vegetarian-friendly. (Note: Oreos can be cross-contaminated with milk. This is not, apparently, sufficient to impair their kosher standing, but it is enough to render them unfit for vegans.) The latest word on which varieties of Oreos are kosher may be found here.

What comes after that? Well, Nabisco will get a certain amount of press for the lawsuits over the Arsenic and Old Lace Oreos (“Now with even more lace!”), and we all know no publicity is bad publicity. But even that will only get them so far.

I don’t have a solution here–there’s a reason I’m not working in advertising–but Nabisco needs to come up with something.

Hopefully it’ll come before the world is introduced to Cuyahoga River Oreos.