Time Out

Google I/O has been canceled for this year, for health reasons. Well, the in-person version has been canceled, anyway. Google plans to have some form of streaming conference instead. Interesting notion. Shouldn’t be a problem for presentations–I’ve always thought the keynote address worked better as a live stream than a butts-in-seats show–but people are going to miss the opportunity to get their hands actual devices.

And now Apple is under pressure to do the same for WWDC. Last I heard–Tuesday mid-morning–it was still on, but with Santa Clara County banning large gatherings, Apple may not be able to go ahead even if they want to.

Does anyone else find it amusing that we’re being asked to tune in via computers and smartphones to find out how the big names are going to make our computers and smartphones obsolete?

Given the current difficulties in getting hardware from Asia, I’d like to see Apple and Google (and even Microsoft* and Amazon) take a step back. Don’t release new hardware this year**. Concentrate on improving what’s already out there.

* Much as I’m intrigued by the Surface Duo and Surface Neo, and despite my difficulties with delayed gratification, I have to admit that my life won’t be measurably worse if I don’t get to play with them this year.

** It’s too late to make the same plea to Samsung. The S20 is out.

Hold off the Pixel 4a devices. And we don’t really need huge bunches of new Chromebooks. Ditto for Apple. Using part shortages as an excuse to jack up the price of an iPhone 12 would be tacky. And, while I’d love to see a new MacMini–preferably at a lower price point–I haven’t been holding my breath for it.

Give us Android 11 if you must. Ditto for iOS and iPadOS 14, as well as MacOS Catalina+1. And the next iteration of Windows 10.

Take some of the people off the hardware side, let it sit for a while, and put those people to work on usability. Hook them up (online, naturally) with people who have not been using your products every day for the last five years. Find out where the pain points are in getting started with [insert your OS here]. Do a deep dive into your update process (I’m looking at you, Microsoft). Amazon, take a good look at your pricing model and honestly answer (if only to yourself) whether it’s sustainable: is it bringing in enough to pay writers, actors, and other content producers enough that they can continue to write, act, and lay salable eggs?

Then bring out new hardware next year.

It’ll never happen, of course. The industry is too tied into “new hardware every year is the only way to keep people interested” and “as long as we make a profit while I’m alive, who cares what happens when I’m not?”

But dreaming about it keeps my mind occupied while I build a disease-proof plastic bubble around the house.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.