Unfolding Before Your Eyes

The future is here–or will be on April 26–and it ain’t cheap.

Unless someone sneaks out a surprise, two months from now, Samsung will have the first folding phone commercially available in the US: the Galaxy Fold.

Though that’s actually a bit of a misnomer. When the device is folded, it looks like a fairly standard high-end phone, albeit one with an unusually narrow screen (1960×840) and really, really wide bezels.

Unfold it and it’s not really a phone anymore. The phone screen winds up on the back (here’s hoping they disable that screen when the device is unfolded) and you get a front-facing seven-inch tablet with a more-than-decent 2152×1536 resolution.

So what do you call it? Ars is saying “phone-tablet hybrid” but that’s a bit of a mouthful. Phablet is already in use and tablone isn’t very inspiring–and it sounds too much like Toblerone.

There’s been a lot of speculation about how well Android is going to handle folding screens, but largely in the context of a screen that folds into a different size and shape. In this case, you’re either using one screen or the other with no on-the-fly reconfiguration. Though, to be fair, it sounds like there’s some communication between screens. That’s a slightly different situation, however, and one that developers already know something about.

Frankly, I can’t see this gaining much traction, even among the early adopters who need every new thing that comes along. It looks prone to breakage (remember Apple’s butterfly keyboard?) and, because the folding screen can’t have a glass cover, likely to scratch easily.

Personally, I think a seven-inch tablet is exactly the right size, but by and large, the market doesn’t agree with me. Fans of eight to ten inch tablets are going to find the Fold’s tablet mode cramped, especially if they try to multitask. Samsung is saying you can display three apps at once, but how large are they going to be when they’ve divvied up those seven inches? I can’t be the only person who’s worried that text will be either too small to read or too large to fit well on a phone-optimized UI.

More important, however, is the price tag. At a whisker short of $2000, there aren’t a whole of people who’ll pick one up on impulse. And, as the iPhone X has shown, even Apple is having trouble convincing the general public to shell out four figures for a phone, no matter how large its screen may be.

When you can pick up a good phone and decent tablet for half the price of the Fold, two grand is going to be a hard sell. That folding screen has to deliver some solid value as a display or it’s going to come off as a gimmick.

Don’t get me wrong. I love the idea of a folding display. A tablet I could legitimately fold up and tuck in a pocket sounds like a winning idea.

I just don’t think the Galaxy Fold is the right implementation. Even if I had $2000 to spend on a phone or table right now (I don’t), I’d sit back and see what other phone makers come up with. And I suspect a big chunk of Samsung’s potential market will too.

2 thoughts on “Unfolding Before Your Eyes

  1. Too thick for a phone.
    Too square for a tablet
    Too expensive for the masses

    I wont call it a flop yet … but I think Moto has better use for folding phone.

    Like

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