Down to what, about a week and a half until the start of the season? Sounding better all the time.
Several teams are taking today off, so there are only 12 games. That’s hardly enough to keep a real
addictfan happy. So those of us on the edge of withdrawal symptoms have to turn elsewhere for a fix.
The Mariners are one of the teams not playing today. Fortunately, the team released their 2018 commercials last week. That’s recent enough that only the truly, truly obsessive have watched them over and over enough to have become sick of them. The rest of us will be fed up with them no later than early August, but for now, they’ll help to fill that “no Mariners” gap in our week.
Since the ads are eagerly awaited every year as entertainment independent of the game and the team they promote, I thought I’d give them quick reviews as entertainment.
As usual with my reviews, spoilers abound. Also, yeah, the spots do assume some knowledge of the team. I’ll try to note relevant information as we go. One thing you need to know right off: the Mariners are still using that stupid “True to the Blue” slogan. Guys, it’s not working. Ditch it. How about something that encourages the behavior we want to see? For a franchise that lives and breathes nostalgia, why don’t we get a season of “Two Outs, No Problem” or even (Baseball Deities help us) “SoDo Mojo”?
Anyway, first up is “Big Maple”.
I like this one. Nick Vincent’s deadpan delivery is perfect, conveying the impression that he’s had to explain Paxton’s nickname too damn many times. The nest is a nice little twist. And Paxton even manages to sound excited about the eggs hatching. Sadly, this may be the high point of 2018’s commercials.
Then we’ve got “Work-Related Injury”.
The balloons are a nice touch. I’ll give it that. But the commercial continues to perpetuate the “Boomstick” moniker that goes back to Cruz’ days in Texas. Can’t we come up with a nickname of our own? More importantly, though, any humor in the ad is overshadowed by the reality that Cruz is going to be turning 83 this July. Okay, 38–but that’s 83 in baseball years. How long can we realistically expect him to keep hitting those monster blasts? How painful is this commercial going to be if this is the year his homer total is lower than his uniform number (23)?
Moving on. The next offering is “Flip”.
The storyline is predictable and the punchline has no punch. Seager comes off as clueless. If they had to go with this idea, couldn’t they come up with a kicker that flips it around or at least makes Seager amusingly oblivious instead of clueless? Maybe dreamy-eyed musing about how it’s the music that makes the flip so special? “Hey, can your band do me some mood music?”
Better yet, ditch Seager altogether. Put Gamel and Motter in a “Hair Flip Derby” competition. Something like the Warner Brothers cartoon “Swooner Crooner” where Frank Sinatra’s and Bing Crosby’s singing made hens lay eggs. We could have had competive flowing hair encouraging balls to leave the park.
“Mound Visit” gets in a small jab at this season’s least-popular new rule.
But the idea is bland. Of course Cano is going to crush the poor guy’s curve. That said, this spot does have the best tagline of any of this year’s offerings. How often have you had someone say “Happy to help” after wasting your time with a meeting that accomplished less than nothing? And he delivers it with such casual flair that it comes off as even more menacing than the words would normally imply. So yeah, great execution of a bad idea.
And, finally, there’s “Art of the Frame”.
For those who don’t know, pitch framing is the art of making the catch in such a way that the umpire is fooled into calling a ball a strike. So what’s the joke here? Zunino doesn’t get the frame into place until after the umpire has already called the pitch a strike. So why bother? Why are we wasting a mound visit on admiring this one pitch, even if it’s the most perfect framing job in history? Do we really want to imply that Felix needs Zunino’s framing to throw strikes?
Okay, yes, the ad has a couple of good lines. I’m particularly enamored of “As a hitter, I find that offensive.” And the batter’s stunned expression is nicely done. But the commercial as a whole is a muddled, confusing mess. As a writer, I find that offensive.
Bottom line, none of this years commercials are going to be classics. Nothing like 2004’s Hall of Fameworthy “The Clapper“. Not even a minor favorite like 2002’s “Radar Gun” or 2013’s “The Wise Ol’ Buffalo“.
Here’s hoping the team is better than the ads.