And now, without further ado, my thoughts on today’s Apple hardware announcements, written as the announcements were made.
New facility is 100% powered by renewable energy. Hooray. Aside from the environmental benefits, that ought to save Apple a few bucks–but I doubt that’ll result in any savings for their customers, though.
Their new stores in large cities will include plazas so you can kick back and chill. Because you can never find a coffee shop near an Apple store. Mind you, it doesn’t look like the plaza will include coffee. Just tables and chairs. Maybe you can hang out there and work on your iPad/Mac while you wait for your iPhone to get fixed?
I’m not sure what this has to do with new phones or other gadgets, but that’s Apple for you. Gotta build the anticipation before they reveal the news that’s already been leaked.
The Apple Watch is now, they say, the number one watch in the world–by what measure, they don’t seem to have said. I assume it’s by number of units sold or total dollars. Rolex, Swatch, and Fossil must be weeping bitter tears.
To celebrate, we’ll be getting WatchOS 4. Which should come as no surprise since they talked about it in June at WWDC. One new feature they didn’t mention back then is a focus on the heart rate app which will now proactively notify wearers if it spots potential problems, such as an elevated heart rate when you’re not exercising. Remember to take your watch off before getting amorously engaged unless you want your Apple Watch interrupting you.
There will also be a new hardware revision of the watch. The big news there is that it has cellular capabilities now. So you can get phone calls even if you left your iPhone home. Have you noticed that it’s getting harder and harder to become unavailable? Now you need to leave your phone and your watch home if you want to take a vacation without your boss interrupting you.
In more important watch news, there will be new colors and new styles in faces and bands. So you can better coordinate with your outfit, I suppose.
You’ll have to wait until the 22nd to get one, though. That’s a whole week and a half. Oh, the horror of delayed gratification! If it helps any, you can place your order on the 15th, and you can upgrade your current Apple Watch to WatchOS 4 on the 19th.
Apple TV is going 4K and getting HDR capability. Did this surprise anyone? Apple thinks it’s as important a transition as the move from black and white to color. Or at least that’s what they’re encouraging us to think. (Ooh, ouch–the first graphic they used in the demo is from La La Land.)
And yes, you’ll need to buy a new box–this is not a software upgrade. You’ve already got a new 4K TV with HDR, right? If not, you might want to get that first. On the brighter side, at some point before the end of the year, Apple TV will support Amazon Prime Video, so you can pay both “Big A” companies.
Same order and shipping dates as for the new watches, so you’ve still got time to go buy that new TV.
Moving on again.
Absolutely nobody should be surprised to hear that there are new iPhones on the way.
The iPhone 8–and thankfully they resisted the urge to skip a few version numbers and call it the iPhone 10 or (gag) iPhone X–has glass on both the front and back. That should make it smoother and easier to drop. But since the glass is “steel reinforced” Apple believes it’ll be more durable. And, as usual, we get two models, one at 4.7 inches and the other at 5.5. Everyone who’s been praying for an Apple phablet is again doomed to disappointment.
Both models have new Retina displays, the usual bumps in processing power on both the CPU and GPU, and new cameras with faster low-light focusing and optical image stabilization. The 8 Plus also gets upgraded sensors and improved realtime analysis of the picture so it can adjust its settings on the fly.
And, of course, the new phones are designed for Augmented Reality. Because that’s the new sexy. Hey, their first example strikes close to home! MLB will release an app that lets you add live player info and stats if you watch a game through your iPhone. Instead of, you know, watching the game directly and glancing at the scoreboard occasionally.
In other news, Apple really, really hates wires. They got rid of wired headphones, and now they’re taking on the power cord. iPhone 8s support the Qi wireless charging standard. It doesn’t look like they’ve eliminated wired charging, but I guess they have to save something revolutionary for the iPhone 9.
And yes, pre-orders open Friday the 15th, with phones shipping a week later. With iOS coming out on the 19th to give you one last upgrade adventure on your now-obsolete iPhone 7.
Whoops! I spoke too soon. There’s also an iPhone X (pronounced “iPhone Ten” *sigh*). It’s got a “Super Retina Display” that covers the entire front of the phone except for a small cutout for the selfie camera, packing at 2436×1125 pixel display into 5.8 inches. (Still not quite a phablet.) There’s no Home button, so you tap on the screen to wake it up and swipe up from the bottom to go to the home screen.
And, since the fingerprint sensor, aka Touch ID, is gone, it now uses facial recognition, billed as “Face ID”, to unlock. Yeah, it unlocks automatically when you pick it up, because there’s no security risk there. Hopefully it’ll be a little harder to fake a face than a finger, but still… They’re claiming it’s twenty times less likely that a random person’s face could unlock your phone than with the fingerprint reader. But the odds go down with relatives, so maybe you can use your phones to settle those arguments over whether your kid looks more like you or your spouse.
Ah–there’s also a passcode screen. If you can force it to require the passcode–and I’ve heard rumors you can–that should help with the scenario where the police hold your phone up to your face to unlock it.
And that AR stuff you can do on the iPhone 8? So passe. Imagine the possibilities when you combine AR with the facial tracking: animated emojis that lipsync to your voice. Yes, this is, in Apple’s vision, the ultimate pinnacle of technological evolution and the direction of phone technology for the next ten years.
As Daffy Duck says, “I demand that you shoot me now.” (The iPhone X should even let him say it in your voice–or let you say it in his.)
Say it with me now: “Pre-orders on the 15th, shipping on the 22nd.” Actually, no. Pre-orders open October 27 and it won’t ship until November 3. So you’ll have more than a month to play with your iPhone 8 before you hand it down to your kids. Assuming, of course, you can come up with the $999 for the iPhone X after buying that new TV, Apple TV, and Apple Watch.