Achievement Unlocked

You might have heard me complain about the ongoing gamification of, well, everything. But just because I don’t like it, you shouldn’t assume I don’t understand what makes it so appealing to so many people.

Which of these statements makes everyday life sound more interesting?

“I went to the drugstore and bought a battery.”

or

“Achievement unlocked! You have a battery!”

Yeah, exactly.

I’ll even go so far as to say there’s a place for gamification. But it’s just so easy to overdo it.

And there are some achievements that really, really shouldn’t be gamified.

Achievement unlocked! You have a screw-up!

Kinda sends the wrong message, doesn’t it? I have to admit it’s a fun award to give, though. So I’m officially giving one to Amazon.

It appears they have a database glitch. According to their website, The RagTime Traveler was released on Tuesday. I’m told they even sent emails to people who preordered it, letting them know that it was going to come out two months early. Oops.

No, TRTT hasn’t shipped. The release date is still June 6.

The book was originally scheduled for an April release, and several retailers initially listed it that way. And, honestly, I wouldn’t award Amazon a Screw-up Achievement if they had just gotten the date wrong. But after the initial error–which, again, was not their fault–they corrected the listing; until a couple of weeks ago it had June 6. So not only did they erroneously change the date (which nobody else has done) and send out those emails, but they’ve compounded the failure by putting the blame on the publisher. Instead of changing the date back, the order page now says “Usually ships within 1 to 2 months.” I suppose that’s accurate, but since that’s the same message they use for items that are out of stock, the implication is that it couldn’t possibly be a mistake on Amazon’s part.

Aside from the pleasures of playing the “Risk the Wrath of the Retail Rhinoceros” game, there is some good news. Preorders for TRTT ebooks are open. If you’ve been waiting for the electronic edition, now’s your chance. And even Amazon has the correct June 6 date for that release.

Links for your preordering pleasure (they’re also on the “About” page for the book):

There’s even more good news: Publishers Weekly, another of the big four names in professional reviews, has delivered its assessment of TRTT. And yes, it’s also a good one. “Lovers of Joplin and ragtime will enjoy this trip to the past.”

Now there’s an achievement I’m happy to unlock.

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