So another Super Bowl has passed into history. In this case, more impressively than most. Greatest comeback in the game’s history (or, if you’re a fan of the Falcons, the biggest collapse in the history of the “Big Game”).
But I’ll leave dissection of the actual game to the actual fans of the sport or the teams. I’d like to see someone who knows the NFL culture address the proverbial elephant: Since the Patriots have made such a big deal about drawing motivation from the “excessive” punishment Tom Brady received for his role in the Deflategate scandal, are we going to see the other teams demanding to be punished to restore competitive balance to the game?
While the experts are pondering that, here are a few other semi-random thoughts about the spectacle.
Points to Coke for their pre-game re-run of the multilingual “America the Beautiful” commercial from the 2014 Super Bowl. But I had the same sense of a false note this year as I did then at the decision to switch back to English for the “God shed his grace on thee” line. Fear of a backlash from the rabidly outspoken Christian fringe at the merest hint of the suggestion that non-English speakers might have valid religious beliefs?
Why am I not surprised that Fox hyped the heck out of their coverage of the Daytona 500? After the fifth or sixth commercial, their attempts to convince viewers outside of the nation’s heartland, where NASCAR reigns, that an automobile race is even more important to Life, Liberty, and the Purfuit of Happineff than the football game they were nominally watching got more than a trifle pitiful.
And then there were the commercials for APB. Apparently the world needed a weekly TV show glorifying the militarization of the police and celebrating the ability of the ultra-rich to literally purchase public servants. Fox certainly thinks so.
Was I the only person bothered by the fact that right after the tribute to football players from historically black schools, we got a commercial for Mexican avocados in which it’s the black conspirator who doesn’t understand the concept of secrecy?
And, speaking of being bothered, Kia, what the heck were you thinking with that Melissa McCarthy ad? If we’re to believe you, environmentalism is dangerous to life and limb. And if we shouldn’t risk ourselves to save whales, trees, and polar ice caps, why should we bother spending the money on your new hybrid? How about giving us some idea of what makes the Niro better than every other low-emission vehicle out there?
Mixed messages from Anheuser-Busch as well. Big props for not pulling their pro-immigration Budweiser ad, which they had to know was going to trigger calls for a boycott even before the events of last week. But then they literally brought back the ghost of Spuds MacKenzie. Couldn’t they have let the poor, alcoholic pooch rest in peace? There’s got to be a better way to sell light beer than with a “Christmas Carol” rip-off.
And then there’s Lady Gaga.
Kudos for carrying the entire halftime show herself. First time we’ve had a single act do the show without supporting acts since The Who in 2010.
For that matter, I believe she’s the only female performer to go it alone in the history of the Super Bowl. I only have data going back to 2000 handy, but the solo performers since then have been Paul McCartney, Prince, Tom Petty, and Bruce Springsteen. Add the bands that didn’t need supporting acts, and you get the all-male U2, Rolling Stones, and The Who.
It’s about time the Super Bowl Halftime Show got an anything you can do moment.
But more importantly, she gets big props for invoking “This Land Is Your Land” on Immigration Weekend and bigger ones for ramming “Born This Way” down Mike Pence’s throat–live on Fox!
So I’m willing to ignore the thousands of acres destroyed in mining all the rhinestones that went into her costumes–land that is, of course, the native habitat of the innocent nauga.
But maybe I’m being hasty. There’s something to be said for her final outfit (for those of you who missed it, she finished the show wearing much-Bedazzled shoulder pads and sparkly shorts). It could be a great thing for the NFL if it caught on. No, not with the cheerleaders. With the players.
Reduce the amount of armor they wear, and the players might be a little more cautious about hurling themselves headlong at each other and the ground. That ought to cut down on injuries just a bit.
And–be honest now–who wouldn’t want to see Tom Brady dropping back to pass in that uniform?