The Grammy Award Show was yesterday. Full disclosure: I didn’t watch any of it.
For the uninitiated, the Grammys are the music industry’s Super Bowl. Unlike the NFL, however, the powers behind the Grammys haven’t figured out how to squeeze in the maximum amount of annoyance to their customers. They’ve got the “no commoners” thing going. Even better than the NFL, even. At least Super Bowl tickets are available to the public, even if the average football fan can’t afford them; the Grammys, as is the case for most award shows, are invitation-only*. But in other respects, the music industry has a long way to go.
* You can, however, buy tickets to various after-show parties. A few years ago, for example, Diddy threw a benefit party with ticket prices ranging from $1,500 to $50,000. One “perk” at the high end: your own posse of booth babes–excuse me, “promotional models”. I’m not sure what you would do with fifteen decorative accessories, but I suppose if you could afford the ticket, you could afford to hire someone to come up with a plan.
The NFL not only screwed up traffic in San Francisco for more than a week and subjected random pedestrians who weren’t even going to Super Bowl-related events to pat-downs and metal detectors, but they convinced the city to pay for the security.
By contrast, the Grammys only interfered with traffic over a few blocks and a few hours, and the only security I’m aware of–paid for by the show–concentrated on the people at the venue.
Come on, guys. How will we know the music industry is successful if you don’t drive away thousands of potential customers?
Then there was the show itself.
The reviews are scathing. The best review I’ve seen suggested that the show occasionally reached adequacy.
Lady Gaga, fresh off wowing the Super Bowl audience with her rendition of “The Star-Spangled Banner,” reportedly underwhelmed Grammy viewers with her extended David Bowie medley. Several acts were spoiled by audio problems–remember, this is a show devoted to the best in music*. Shouldn’t the producers pay attention to the miking, mixing, and other technical matters first?
* Well, “best” according to those who run the show. Them what gots the gold makes the rules.
I hear Bonnie Raitt’s part of the B.B. King tribute was one of the rare high points. I imagine that’ll show up on YouTube–heck, it’s probably there already. My plan is to take a listen to that and ignore the remaining four hours of the show.
And there’s another way the Grammys fall short of the Super Bowl’s annoyance factor: by tomorrow, it will be possible to ignore the Grammys until next year. A week after the Super Bowl, the media is still blathering about it (yes, including me–sorry about that).
Look for the Grammys to step up their game next year. Until then, enjoy the peace and quiet. And go buy some music from an artist who wasn’t at the Grammys, just to say “thank you”.