Engadget has a story up which claims that “tablets with detachable keyboards” are the new hot. Or at least, the only thing that’s hot in an otherwise ice cold tablet market.
They cite fourth quarter shipments of 8.1 million devices, more than double last year’s number.
There’s only one little problem with the story they’re telling. It’s almost completely wrong.
See, the thing is, they’re counting the 1.6 million Microsoft Surface tablets and the “over 2 million” Apple iPad Pros. Neither of those are tablets with detachable keyboards. They’re both tablets that can work with an attachable keyboard.
Let me say that a little differently. In both cases, the keyboard is sold separately and can be connected to the tablet. That’s no different from any other tablet out there. Any iPad or Android tablet can use a Bluetooth keyboard. Heck, most Android tablets can even use a USB wired keyboard!
I have to wonder what percentage of the Microsoft and Apple buyers even shell out for a keyboard. Especially the iPad Pro owners, given Apple’s marketing spin.
Contrast that with something like Asus’ Transformer Book line, the Dell Latitude 7000 series, or any of the other true “2 in 1” devices: the keyboard comes with the tablet and the two devices function as a unit. In many cases, they even work when the keyboard is detached.
Take away those 3.6 million Apple and Microsoft devices and the remaining 4.5 million units shipped doesn’t seem nearly as hot. If it’s true that last year’s number was around 4 million, then this year’s number is still an improvement, but it’s not the kind of sexy number that really makes hardware companies sit up and beg.
Full disclosure: I have an Asus 2 in 1 and, despite a couple of annoying design glitches*, I like it quite a bit. It’s lighter than my old laptop, despite the much larger screen, and I love the ability to rotate it into portrait mode so I can see a whole page at once when I’m editing. Try that with a regular laptop. On second thought, don’t–even with an external keyboard, it’s not a good experience.
* In particular, I had to buy a third-party stand to use the device in portrait mode. A built-in kickstand would have been nice. But the biggest problem is that it only has one USB port. Really, guys, would it have killed you to put in two ports so I could simultaneously connect one of the three zillion non-Bluetooth mice running around the house and an external drive?
Don’t get me wrong. I’m not running down the iPad Pro or the Surface 4. By all reports, they’re both pretty darn kickass devices. I am running down Engadget. Next time, how about you limit your comparisons to citrus fruits, without bringing in those apples?