Hi! Happy December! Welcome to the quiet period between the Thanksgiving-time sales and the–wait… What? Ack! Get away, get away! (At this point, you should picture me flailing my arms wildly, batting at the swarming objects around my head. What objects? Allow me to explain.)
Two years ago, I took note of the impending disappearance of “Black Friday” and its imminent replacement by “Black November,” in which the post-Thanksgiving sales would stretch earlier and earlier until the took over the entire month of November stretching the event so thin that it disappeared into the background noise.
I’m pleased to say that events appear to be moving in accordance with my prediction. Several retailers began their Black Friday sales at least a week before Thanksgiving–I’ve got an e-mail here somewhere from Best Buy promoting a Black Friday deal on Friday the 20th, for example. At this rate, Black November will be a reality by 2020, and we can finally eat our turkey in peace.
Unfortunately, there’s another trend I completely missed, and it’s not nearly so positive. I speak of “Cyber Monday Inflation”.
For those of you fortunate enough to have missed it, “Cyber Monday” is the first Monday after Thanksgiving. Supposedly it’s the day that everyone does their online shopping because they’re back at work after the four day weekend and can use the high-speed network connection in the office instead of their slow dial-up connection at home.
Yeah, not so much the case these days. Digital divide notwithstanding, the odds are good that if you have an Internet connection at home, it’s at least as fast as your share of the office connection. Hell, if you’ve got a 4G cell signal, your phone is likely to pull up Target.com faster than your office computer–if you can get through at all. Target’s system was so overwhelmed this year they had to restrict access. In other words, they had to turn customers away! This is not the kind of shopping experience that promotes brand loyalty, y’know?
Bottom line, Cyber Monday is a legacy of an earlier, darker era. In an ideal world, it would go away.
This isn’t an ideal world, as a quick scan of my inbox shows. Calendars.com sent me a new “Cyber Monday” promotion. Uh, guys, today is Tuesday. Dell, God help us, has declared this “Cyber Week for business”. More than thirty different companies have sent me ads with the word “Cyber” in the subject today.
Knock it off!
Not only have we granted you the entire month of November for your pre-Christmas sales, but we’ve even grudgingly admitted that with Thanksgiving over, it’s acceptable to begin the Christmas advertisements. Cyber Monday is bad enough, but the Cyber Monday Inflation is simply unacceptable double-dipping.
Look, let me put it in simple terms. Nobody can run in high gear all the time. Give us a little down time to catch our breath and we’ll come back refreshed and ready to spend again. I’ll even calendar it for you:
– November 1-30: Black November. Hit us with your doorbusters.
– December 1-7: Quiet Time. Any business that advertises a sale during this period will be required to collect sales tax at 150% of list price.
– December 8-22: Christmas Sales. Go for it, repetitive songs and all.
– December 23-24: Last Minute Sales. Give us those specials deals along with free or discounted emergency shipping.
– December 25: Do whatever you want. I’m not going to turn on the TV, check my e-mail, or open the newspaper.
– December 26: Post-Christmas Sales. Deep discounts on whatever you couldn’t unload earlier.
– December 27-October 31: Regular advertising. Holiday-themed sales allowed within one week of the actual date of a holiday.
Stick to that schedule, and I promise to stop complaining. Deal?