Back in June, Apple held its annual developers’ conference, with sneak previews of the autumn software releases. Here we are at the nominal beginning of fall, so it’s time for them to remind us about the software and update us on their hardware plans.
Spoiler alert: There aren’t a whole lot of surprises.
The Apple Watch has a outrageous 97% customer satisfaction score. I’ll just note in passing that there’s a well-documented psychological tendency for people to convince themselves they like something they paid too much for: a way to convince themselves that eating peanut butter for every meal for six months is worth it. Not that I’d ever suggest the Apple Watch is overpriced.
Anyway, WatchOS 2 is coming, and with it is the ability to run apps on the watch, rather than on your iPhone with the watch as a secondary display. Yes, now you can have Facebook Messenger on your wrist. Are you excited? How about iTranslate: talk to your wrist and hear what you said in more than 90 languages. Hopefully you can select one of the 90+, rather than having to sit through the whole list… We’ll find out on the 16th.
Moving from the wrist to the forklift, Apple’s got the iPad Pro. It’s 12.9 inches diagonally. 12.9. I complain about the awkward size of a nine-inch tablet, and the iPad Pro is more than a third larger. Let’s face it: this isn’t going to be competing with other tablets. Apple clearly sees it as a laptop alternative, as witness their claim that its CPU is “Desktop-class”. And it only weighs 1.57 pounds. (Hint: the original iPad weighed 1.54 pounds, and it was very hard to hold for more than a few minutes.) But Apple doesn’t really expect you to hold it. It’s obvious that they expect you to set it on a desk. With an external keyboard. Oh, and and “Apple Pencil”–that’s a stylus to those of us who believe that pencils should be filled with graphite. So, if you want a small laptop that runs iOS, the iPad Pro is your baby. Starting at $799 in November. Plus $169 for the keyboard and $99 for the
If that’s a bit steep and/or heavy for you, there’s also going to be an iPad Mini 4–think iPad Air 2 in the Mini form-factor. Although they didn’t say so, I presume that the Mini 4 will be able to handle the full multitasking capabilities of iOS 9.
As expected, Apple announced a new Apple TV box. Television, it seems, is no longer about shows. It’s about apps. Sorry, that doesn’t make any sense to me. If I want apps on TV, I’ll hook my iPad to the set. I use the TV to watch TV. But then, we all know I’m an old curmudgeon.
Anyway, aside from the obligatory app store, the new Apple TVs have a remote with a “touch surface” (I believe most of us would call it a trackpad and a microphone for voice control. Yup, Siri’s in your TV now. All part of “tvOS”. Because Apple didn’t have enough operating systems already. Branding aside, tvOS is a variant of iOS. “Universal” apps are no longer just iPhone and iPad, now they can include an Apple TV version as well. No wonder iOS 9 only installs the portion of a universal app that’s relevant to the device. If you can’t wait to play games and shop from your TV, you can get your fix in late October.
Of course there are new iPhones. What would September be without new iPhones? This is an odd-numbered year, so just as the Giants won’t win the World Series, Apple won’t introduce a major phone upgrade. We’re getting the 6s and 6s Plus. Apparently the most important new feature is that they come in “Rose gold” in addition to the usual silver, gold, and “space gray”–at least, that’s the first feature Apple announced. They also have “3D Touch”, meaning they can tell how hard you press and behave differently for different pressures. Main use seems to be to let the user preview apps or functions and take action without actually opening the app–for example, read an e-mail and delete it without opening the Mail app.
What else? Faster Touch ID, 50% more pixels in the camera. The camera can now take 4K video. Better buy a new TV that can handle 4K–although it’s worth noting that the new Apple TV boxes don’t do 4K. Oh dear. The new phones can use the screen as a flash for selfies. I guess it’s the logical next step after using your phone as a flashlight. “Live photos” include a little pre- and post-photo information, so you can get a bit of movement. Sounds like the old 3D prism images that move when you look at them from different angles.
Apparently Apple recognizes that the “s” phones aren’t major advances. Prices will be the same as the current 6 and 6 Plus are now. The old ones will get a $100 price cut. Or you can buy on an installment plan directly from Apple and trade up to the newest phone every year. I’m sure the carriers are thrilled with that. Preorders open this weekend, phones will be out on the 25th.
If you’re not planning to buy a new device, but want iOS 9, it’ll be out on the 16th.
All in all, Apple’s announcements are what everyone expected. If you’re married to the Apple infrastructure, you’re excited. Otherwise, it’s largely a shrug.
I can’t see the Apple TV taking a big chunk of the market away from the Rokus, Fire TVs, and Chromecasts of the world, given the cost and the continued availability of the previous generation Apple TV at half the price. Maybe I’m wrong. Maybe the future of television is apps. I hope not.
And I really don’t see the iPad Pro taking significant market share away from the low-end Windows laptops or the low-end MacBooks. The iPad Pro isn’t that different than Microsoft’s Surface tablets in terms of capabilities relative to it’s laptop and desktop counterparts, and Surface is barely a blip on the public’s radar.