Bet you thought I was going to talk about the Apple Watch.
You’re almost right. Apple didn’t really say anything new yesterday. OK, so now we know when we can buy the watch (preorders start today, actual orders and in-store purchases start in two weeks). We also know how much it’ll cost (anywhere from $350* to well over $10,000, depending on model and features). Everything else was revealed at last September’s “event” or has been discussed ad nauseum since then.
* OK, OK, $349. You can use the extra dollar to feed the parking meter while you stand on line outside the Apple Store on the twenty-fourth.
I’m still less than fully-whelmed. I’m sticking with my Christmas Kidizoom watch–thanks, Erin!–until I see a feature that will benefit me, rather than just Apple’s bottom line. That shouldn’t take more than three or four iterations of the Apple Watch. By which time, I’ll have charged my Kidizoom less than fifty times–have fun tethering yourselves to yet another charger, oh lovers of all things Apple. Yes, I’m getting more than two months per charge. The Apple Watch is expected to get eighteen hours–in a device that’s intended to monitor your health.
What I did find interesting about Apple’s “Spring Ahead” event was how tone-deaf they are. Their customers have been complaining for years about having to delete their own data to make room on their devices for iOS upgrades. So what did Apple do with yesterday’s iOS 8.2 update? They included an Apple Watch app which is installed on every iPhone that takes the upgrade. Wait, it gets better: like other critical Apple-installed apps (Game Center, iBooks, and Clock, for example) the app cannot be uninstalled. Didn’t Apple learn anything from last year’s U2 fiasco? Even better, if you don’t have an Apple Watch, the app will display an advertisement.
Oh, well. At least the Apple Watch app doesn’t get installed on iPads and iPods. Mind you, there’s no reason why it should be on those devices, since the Apple Watch only works with iPhones. But this is Apple, after all. If they can put an non-deletable advertisement on the phones, why shouldn’t they put it on other devices as well. After all, if you’ve got an iPad, you really ought to have an iPhone too, right? And as long as you’re picking up that must-have iPhone 6 Plus, you can pick up a gotta-have-it watch as well…
More tone-deafness: Apple finally realized that the $99 price tag on their Apple TV device wasn’t competing well against the $50 Roku, $39 Amazon Fire TV, and $35 Chromecast. So they drastically reduced the price: effective immediately, you can pick up an Apple TV for only $69. Yes, Apple has always cost more, justifying it with claims of “It just works” and “It’s aesthetically awesome”. Unfortunately, their competition also “just works”, and aesthetics are a personal matter. At this point, Apple TV’s only real distinguishing feature is the ability to be a receiver for AirPlay. Is that really worth a 40% price premium to the average consumer?