You’re Searching For What?

Well, that’s no surprise.

The number one search on Google today is for iOS 7. Because there’s such a small number of sites with any information about Apple’s latest OS, and there’s been little, if any, public discussion of the new features, the release date, or how to install it, the public has an insatiable need for all the details today.

Seriously, WTF? IOS 7 articles have been swamping the Web for weeks, and it’s only now that it’s available to install that people are searching for it? Over five million searches today and it didn’t even make 50,000 yesterday to crack the top searches list.

Can we add procrastination to the list of society’s ills, along with short attention spans and leaving baseball games before they end?

In other search-related news, yesterday “Grand Theft Auto 5” was number four on Google’s list — and “GTA 5 Cheats” was number six, with nearly as many searches.* Today, “GTA 5 Cheats” has moved up to number five, but the game itself has dropped off of the list. I conclude that the people who don’t cheat at video games are busy downloading iOS 7 today. Presumably the cheaters are Android users.

* Am I the only one who finds it amusing that the number five search was another automotive simulation: “NASCAR”?

What else is going on in the wacky world of searching?

The number two search today is “Scott Eastwood”. Clearly, there’s great interest in topless males — more than in topless females, as January Jones is well behind at number seven. Maybe it’s just breast exhaustion? Yesterday searchers were deeply into Christina Milian’s nipple-revealing tank top, after all. They were also eagerly hunting for intel on Emily Ratajkowski, nude star of Robin Thicke’s “Blurred Lines” video.

It looks like the world’s interest in the Washington Navy Yard shooting has faded. Yesterday’s number one search, “Aaron Alexis”, has fallen off of the list completely today. Did I mention “short attention spans”? I did? Oh, good.

Now that I think about it, three of today’s top ten searches are for specific celebrities, and another three are for movies and TV shows. Can we also add “celebrity obsession” to the list?

I was hoping that the above were American problems, but unfortunately not. The top three searches in the UK are “iOS 7”, “GTA 5 cheats”, and “Tour of Britain”. At least the British are interested in a bicycle race. That’s something.

Canadians: “iOS 7”, “OC Transpo”, and “Ottawa Citizen”. Apple leads a bus/train accident and a murder by an order of magnitude. And Scott Eastwood is in there at number five. Scott, pleas put your shirt back on, so Canadians can get back to cheating on video games.

In Japan, iOS 7 is trailing slightly behind pop group AKB48 for the public’s attention. Go, Japan, go!

And in India, iOS 7 is drawing five times as much attention as actor Dilip Kumar.

“I blame society” has become a cliché, and doesn’t really work as an excuse for aberrant behaviour today, so let’s try a different theory: clearly Google is broken. Please join me in attempting to fix it by spending the rest of the day in using it the way it was intended: searching for cat videos. Just watch out for Nyan Cat.

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